The infographic starts with basic explanations of branding and brand types and then expands into a detailed explanation of branding in the middle and end sections.
The middle section explains the dynamics of branding on an inbound and outbound basis and what is driving the brand on the customer’s or brand’s side. To a high degree, brands do control the dynamics but even so, elements of the brand are formed on the customer side. Such elements of the brand from the customer side indirectly contribute to the brand. Other elements the brand can be directly in charge of these elements and are less customer-driven.
The end section looks at what is meaning of the brand and what the brand stands for and what does it indent.
Robert Fogarty 