Data is almost everywhere we look. We can find data easily. It can be right in front of our eyes. To make sense of any data or to put data to work. In the field of data analysis, day-to-day data to more complex data are analysed to prove our thinking and ideas and answer questions…… Continue reading Simple Linear Regression
Author: Robert Fogarty
Conversion Rate Optimisation
Conversion rate optimisation (CRO) is a blend between creativity and analytics. A form of experimentation that is prevalent in the website world. CRO is practised on websites and in other areas of digital marketing.
Branding Through Bullet Points
The infographic starts with basic explanations of branding and brand types and then expands into a detailed explanation of branding in the middle and end sections. The middle section explains the dynamics of branding on an inbound and outbound basis and what is driving the brand on the customer’s or brand’s side. To a high…… Continue reading Branding Through Bullet Points
Conventional Marketing Funnel
Many marketing teams practise a conventional digital marketing funnel. Publishing content and services at every stage like this example is not the right thing to do for every marketing team’s objective. However, the brand’s marketing strategies will include parts listed on the funnel for specific purposes
Lead Generational Funnel
The lead generation funnel is split into two tiers (top and bottom) in conjunction with the 5-step funnel that sits alongside to increase leads. The two tiers of lead generation and demand generation are intended to overlap across the five-stage lead generation funnel. Marketing activities from the lead and demand generation side influence the relevant…… Continue reading Lead Generational Funnel
Facebook changing its holding company name to Meta
At the Facebook Connect 2021 digital conference, presented by Mark Zuckerberg. The big news was the name change announced of the Facebook holding company name. The new name Meta has replaced Facebook as holding company name. The apps Facebook, Instagram, Messenger, What’s App, and other Facebook-owned companies Facebook-owned will now come under the new name…… Continue reading Facebook changing its holding company name to Meta
5 ways to bring omnichannel marketing into your business
The increase in online consumption by consumers. Has influenced almost all businesses to have a digital presence. So that the company can create better relationships with consumers.
Suggestions for website content
Every website needs to factor in web content. People turn to websites for many reasons, like buying or finding information. Therefore, the content presented to the web user is of value the web user will experience during the visit to the site.
Marketing in your own league
Brands use similar resources and have similar outcomes. This risk diluting brands and creates a lack of distinction for the consumer.
The bigger picture of social media.
The clue is in the word. Social media is a form of media. Alongside other forms of media, for example, television or print. Both of course are traditional forms of media. Social media, on the other hand, is a modern and digital form of media. By looking at traditional media. We can learn about how social media has succeeded in understanding demographics.
Robert Fogarty 